When Apple's founding father passed away, a lot of attention was given to his significance. And although Apple lost some of its luster due to new rivals, we can still learn from this visionary. In a two-hour documentary Discovery Ch. explained why Steve Jobs was so darn special. Below you find a couple of phrases that catch the essence of Apple products. Works like a checklist you can also use on your present products.
"Get your ingredients right":
"Get your ingredients right":
[] Coolness and creativity
[] Extension of one's identity [] Makes you feel good
[] Extension of one's identity [] Makes you feel good
[] A joy to use [] Fashion statement
[] Simplicity is the ultimate sophistication
[] Simplicity is the ultimate sophistication
[] There is no reason not to follow your heart
[] Built something better that no competitor has got
[] Reinventing, making things better
[] People didn't know they needed it [] People didn't know they wanted it
[] Design is not just what it looks like, design is how it works
[] Emotional connection, intuitive feeling
[] Built something better that no competitor has got
[] Reinventing, making things better
[] People didn't know they needed it [] People didn't know they wanted it
[] Design is not just what it looks like, design is how it works
[] Emotional connection, intuitive feeling
[] Be a maverick, be an innovator
[] Making things simple, making things beautiful
[] People don't know what they want until we show it to them
[] People don't know what they want until we show it to them
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