Get Your Ingredients Right

Do the Apple 'coolness & creativity' test 

When Apple's founding father passed away, a lot of attention was given to his significance. And although Apple lost some of its luster due to new rivals, we can still learn from this visionary. In a two-hour documentary Discovery Ch. explained why Steve Jobs was so darn special. Below you find a couple of phrases that catch the essence of Apple products. Works like a checklist you can also use on your present products.   

"Get your ingredients right":
[]  Coolness and creativity
[]  Extension of one's identity 
  []  Makes you feel good
[]  A joy to use  []  Fashion statement
[]  Simplicity is the ultimate sophistication
[]  There is no reason not to follow your heart
[]  Built something better that no competitor has got 
[]  Reinventing, making things better
[]  People didn't know they needed it
  []  People didn't know they wanted it
[]  Design is not just what it looks like, design is how it works

[]  Emotional connection, intuitive feeling
[]  Be a maverick, be an innovator
[]  Making things simple, making things beautiful
[]  People don't know what they want until we show it to them 

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